Do you dream of your company having its representative offices abroad? Do you wish that your products or services are bought by people worldwide? In times of globalisation and e-commerce this is possible. However, there is one important factor that is required for success of such activities and that is localisation. We do not mean an attractive place for opening another office but a communication strategy.
Along with the progressing growth of international business contacts, huge variety of channels used for reaching business partners, different expectations of clients, synergy of activities is becoming increasingly popular in marketing strategies. SEO, copywriting, social media marketing are no longer uninhabited islands and only combining the above in an effective way will generate conversion. The same thing applies in the translation industry, where transcreation is an expression of such an approach. Continue reading Transcreation – What is it and how to use it in growing a business?