Are you planning to enter the global markets with your products or service? That’s awesome.
To reach your potential customers your Head of Marketing has probably already suggested that you translate your content into the different languages of markets you’re going into.
Continue reading How Does Localisation Affect Marketing Communication?
Well-managed email marketing is a powerful tool in building relations with customers. It makes it possible to learn their needs, expectations and to obtain feedback, but most of all – to sell a product or service. However, the strategy of creating relations that works well on a local market, may turn out useless in global communication. Why is that? Because only speaking in a given customer’s language will guarantee the possibility of contacting them.
Continue reading Translation and localisation of system emails for an international customer
Do you dream of your company having its representative offices abroad? Do you wish that your products or services are bought by people worldwide? In times of globalisation and e-commerce this is possible. However, there is one important factor that is required for success of such activities and that is localisation. We do not mean an attractive place for opening another office but a communication strategy.
Continue reading The impact of localisation on company growth