Video is the most popular form of marketing communication and this will either not change anytime soon or it will not change at all. This is why companies invest more of their marketing budgets into video. Executing a video marketing strategy is not cheap: creative work, equipment (camera, lenses, memory cards, microphones, etc.), location, editing software and more.
You have just finished planning a promotion for the upcoming six months. The deadlines are approaching because the conference flyers were supposed to be printed yesterday and additionally, one of the partners has just sent terms of new agreement for using a media monitoring tool. What’s more, the tool is in English and they want it to be approved as soon as possible because “not much has changed in its content”. How can you deal with all of that?
The country in which your business operates is an integral component of the communication strategy, if you are thinking of growing your business on a global scale. In order for content on your website to reach recipients in different countries, you should ensure proper optimisation in terms of the Google search engine, i.e. SEO.
Adobe InDesign is a software that enables effective design of text and its preparation for print. When you are planning to print materials in several languages, it is worth taking care of several issues already at the design stage, which will help you save time and money later on.
Do you run a business that offers services or products abroad? Are you an employee of the PR Department responsible for the company image? Perhaps as a sales representative, your duties include contact with international customers? In such cases, you will certainly need materials in a foreign language and their quality will be an evidence of the level of professionalism of the business you represent.
Do you dream of your company having its representative offices abroad? Do you wish that your products or services are bought by people worldwide? In times of globalisation and e-commerce this is possible. However, there is one important factor that is required for success of such activities and that is localisation. We do not mean an attractive place for opening another office but a communication strategy.
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Along with the progressing growth of international business contacts, huge variety of channels used for reaching business partners, different expectations of clients, synergy of activities is becoming increasingly popular in marketing strategies. SEO, copywriting, social media marketing are no longer uninhabited islands and only combining the above in an effective way will generate conversion. The same thing applies in the translation industry, where transcreation is an expression of such an approach. Continue reading Transcreation – What is it and how to use it in growing a business?